| |
original article |
Date |
Title |
Authors All Authors |
| 1 |
[GO] |
2021―Oct―28 |
Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption |
Yoon-Na Cho, Ha Eun Kim, Nara Youn |
| 2 |
[GO] |
2021―Sep―14 |
Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity |
Tianfu Wang, Yam B. Limbu, Xing Fang |
| 3 |
[GO] |
2021―Sep―04 |
The impact of Covid-19 on customer journeys: implications for interactive marketing |
P.K. Kannan, Gauri Kulkarni |
