| |
original article |
Journal |
Date |
Title |
Authors All Authors |
| 1 |
[GO] |
The Korean Journal of Advertising |
2024―Jul―05 |
BERTopic Analysis of The Impact of Media Coverage of COVID-19 Vaccinations on Vaccination Rates : Combination of Machine Learning and Modeling Techniques |
Young Eun Park |
| 2 |
[GO] |
The Korean Journal of Advertising |
2023―Mar―09 |
The Influence of Social Trust and Group-Efficacy on the Prevention Behavior to COVID-19 |
Mi-Young Oh |
| 3 |
[GO] |
The Korean Journal of Advertising |
2022―Mar―17 |
A Study on the Development of Public Evaluation Index for COVID-19 Crisis Communication |
Soojin Kim, Heewon Cha |
| 4 |
[GO] |
The Korean Journal of Advertising |
2021―Oct―21 |
A Study on the Effect of Advertising Messages according to Price Discount Rate and Scarcity Message : Focusing on Anxiety and Situational Involvement in COVID-19 Era |
Xinyang Liu, Hyogyoo Kim |
| 5 |
[GO] |
The Korean Journal of Advertising |
2021―Jun―04 |
A Study on Cultural Crossvergence Phenomenon Applying the Pendulum Theory : Focusing on the Impact of the Pandemic |
Byung Woon Min, Kak Yoon, Siyao Liu, Zhang Qiao |
| 6 |
[GO] |
The Korean Journal of Advertising |
2021―Mar―10 |
The Impact of Number Formats and Time Frames on the Intention to Adopt COVID-19 Preventive Behaviors : Focusing on the Mediating Effects of Psychological Distance and Negative Emotions and the Moderating Effect of Collective Efficacy |
Jihyeon Oh, Yungwook Kim |
| 7 |
[GO] |
The Korean Journal of Advertising |
2021―Jan―20 |
Risk Perception on COVID-19 and Its Impacts on Chinese Country Images |
Jong Woo Jun |
